![ad infinitum movie ad infinitum movie](https://industryhit.com/t/wp-content/uploads/2020/05/Thriller-%E2%80%9CA%E2%80%9D-AD-INFINITUM-Motion-Poster-696x428.jpg)
Currently - and this is something the studio’s Comic-Con presentation made clear - it’s focused on introducing new characters to fill the void left by those who’ve moved on in one way or another. The end of Marvel Studios’ 11-year Infinity Saga is the kind of soft reset the studio needs until it decides to risk a bigger one. Unlike in comic books, where characters can stick around in perpetuity and show up for cosmic traffic jams ad infinitum, actors cannot commit to an endless stream of films. Or Kit Harington’s Dane Whitman in Eternals is set up for a larger role in a future film, thanks to a post-credits scene where he’s about to claim a magic sword.įrom a charitable point of view, this aimlessness is just part of the buildup process. The origins of Shang-Chi’s 10 rings are kept a mystery, but still teased as important. Instead, audiences have just been teased with the idea that these characters will matter. When recent projects like Eternals and Shang-Chi have introduced new characters, those projects have largely been unconcerned with the big picture, the question of how the new arrivals will factor into the comic book world we’ve been getting to know. For years now, the franchise has focused on Endgame cleanup, telling stories around and after what’s already happened, and mostly looking backward: What happened to Wanda Maximoff after she was forced to kill her husband? What’s Hawkeye been up to? What did the late Black Widow feel so guilty about all this time?
![ad infinitum movie ad infinitum movie](https://bloody-disgusting.com/wp-content/uploads/2015/05/AdInfinitum_5.jpg)
While the road to Infinity War and Endgame was long and circuitous, there was always some kind of destination clearly signaled to the audience.Ĭurrent MCU projects don’t have these visible goal posts. Once they did, in 2012’s The Avengers, that film’s post-credits scene introduced a new apparent focus for the MCU: the arrival of Thanos, who was eventually revealed to be after the Infinity Stones. To a certain extent, this is a problem fans can only have with the benefit of hindsight: When Iron Man premiered in 2008, the only big promise made was that the Avengers would eventually show up in the franchise. But it needs to be tastefully executed without an intention to titillate or be unnecessarily provocative.One of the longstanding complaints about the post- Avengers: Endgame era of the Marvel Cinematic Universe is that, three years in, it seems to lack direction. There have been cases where nudity was part of the creative idea or the narrative like the controversial ad for Tuff Shoes with Milind Soman and Madhu Sapre. Subhash Kamath, CEO - BBH India and Chairman - ASCI, on nudity in ad campaigns: "Nudity per se isn’t relevant for most brands unless it’s a product for which sexuality or sensuality is important. It depends on how people perceive it, which can be positive or negative." It brings them - the brands and the model/actor - publicity. However, it most certainly elicits attention and makes people take notice of the product. Nandini Sardesai, educationist and former CBFC board member, on nudity in ad campaigns: "I don’t think it brings any kind of value to the brand. Hence, it stands tall since it’s so difficult to create something so cutting edge and yet so brilliantly positive. It was the opposite of body shaming and a shining example of a powerful campaign featuring nude bodies without catering to a voyeuristic view. Women who are proud of their bodies and comfortable in them are walking around, at times in the nude – what a liberating thought. On the other hand, Dove’s world-famous campaign was a beautiful example of the concept. But I believe it did nothing for the brand. This is a clear case of a mad creative team getting its satisfaction through a wild creative outlet. The ad came under severe criticism and had to be taken down. She is lying on her stomach on a couch while he is trying to take off her undergarments with his teeth while wearing the bare minimum himself. Take the example of the ad featuring Bipasha Basu–Dino Morea for the Swiss-based Cadila undergarments. But if the idea was for the brand to be memorable that did not happen because no one recalls it today. When Milind Soman and Madhu Sapre modelled for Tuff shoes, sure, there was a controversy, and people spoke of it ad infinitum for days. But what they should be considering is whether the brand’s agenda is being served by this decision. Most ads that feature nudity somehow give the impression that they are doing so to attract attention and awards maybe. The creative aspect of advertising must align with the marketing objective of brands. Advertising is a mix of art and science that must lead to commerce. While they must ideally tag the end consumer in their campaign brief and the final creatives, sometimes they may be using nudity to explore their own advertising ends.
![ad infinitum movie ad infinitum movie](https://1.bp.blogspot.com/-ct9lIrmpNlQ/YKvPo4Gf_qI/AAAAAAAAASA/5hXBAzVZekEqAjvSWuqKHDsRf955Hz4RQCLcBGAsYHQ/s320/29984.jpeg)
Strategy comes from the creative teams in the agency.